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| Photo by Gregory Heisler |
The Whacko Factor
It's Not Who You Know, It's Who Knows You
Why is it when you get a group of photographers together and start to talk about marketing and promotion everyone disappears? it’s the most vital aspect of any business, yet it seems to scare people the most. You could be creating the finest images in the world, but it won’t matter if you’re not reaching the right audience. So the challenge becomes how to grow your business without spending a fortune on marketing.
Very few studios pay enough attention to their marketing efforts. Besides needing to deliver a quality product, you’ve got to be aggressive and creative to survive and grow. Skip’s program takes a fun look at an extensive variety of ideas on diversity in your business, cost-effective
self-promotion, publicity generators, ideas on networking, cross-promotion, packaging, direct mail, website development and online hosting, just to name a few.