3 Things Every Wedding Photographer’s Website Oughta Have
By Timothy John + Monday, December 14
Some rule of thumb marketing advice that every photographer should hear.
1. Signature Shots
Sure, we all take the shot of the bouquet in the foreground with the bride and groom in the background–but we don’t have to have it on our web site. There is a big difference between the pictures that attract clients to you, and the pictures clients actually buy when they hire you. Be aware of this. Fashion designers always create a few show pieces for the runway, they don’t expect the pieces to sell–but they know it will get their name in the papers.
Signature images, are those shots that are uniquely yours, brides won’t be able to find elsewhere. Have you ever had a bride come in, and mention that one photo? I’ve got the creeping suspicion that while a body of work on your site is absolutely valuable, it’s those memorable shots that separate you from other photographers in the minds of your brides. So what are your signature shots?
2. Multiple Calls To Action
If the only place on your web site where brides click to contact you, is your Contact link–you might want to rethink that. Of course, that doesn’t mean you should plaster your site with buttons, but more than one place for them to click to contact you is smart. Go a step further, and plant the idea to have brides schedule consultations to get their questions answered. You’ll get plenty of brides filling out the form on your site asking for a consultation right away.
3. Bride Bait
There is a fine line between providing too little information that people aren’t interesting, and providing so much information that people can make decisions without speaking to you. You don’t want brides completely deciding to hire you, or not–without your personal and direct input. A good way to do this, is to post partial pricing information. Give them enough to get a general sense of your pricing, but not so much that they can completely shop you.
1. Signature Shots
Sure, we all take the shot of the bouquet in the foreground with the bride and groom in the background–but we don’t have to have it on our web site. There is a big difference between the pictures that attract clients to you, and the pictures clients actually buy when they hire you. Be aware of this. Fashion designers always create a few show pieces for the runway, they don’t expect the pieces to sell–but they know it will get their name in the papers.
Signature images, are those shots that are uniquely yours, brides won’t be able to find elsewhere. Have you ever had a bride come in, and mention that one photo? I’ve got the creeping suspicion that while a body of work on your site is absolutely valuable, it’s those memorable shots that separate you from other photographers in the minds of your brides. So what are your signature shots?
2. Multiple Calls To Action
If the only place on your web site where brides click to contact you, is your Contact link–you might want to rethink that. Of course, that doesn’t mean you should plaster your site with buttons, but more than one place for them to click to contact you is smart. Go a step further, and plant the idea to have brides schedule consultations to get their questions answered. You’ll get plenty of brides filling out the form on your site asking for a consultation right away.
3. Bride Bait
There is a fine line between providing too little information that people aren’t interesting, and providing so much information that people can make decisions without speaking to you. You don’t want brides completely deciding to hire you, or not–without your personal and direct input. A good way to do this, is to post partial pricing information. Give them enough to get a general sense of your pricing, but not so much that they can completely shop you.
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2 Comments at "3 Things Every Wedding Photographer’s Website Oughta Have"
Interesting point of view seeing as my sites pricing is definitely on the providing so much information that people can make decisions without speaking to you side of things.
The one upside about a complete disclosure of pricing information, is that any leads that do come in will be qualified in that they’ll know whether or not you’re in their price range.
But for me, I’d prefer to have the chance to speak with as many people as possible.
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