When digital flush mount albums first came into vogue, I, like many people, began pushing the envelope. I started playing around with drop shadows, keylines, sloppy borders, any cool trick I could think of. The result? Not pretty.
I’ve returned to a super clean design style, almost mimicking white matte albums. Just the images on a white page, with some full bleed images. I feel that clean, simple designs are the most pleasing to the eye, look higher end than busy designs, and they sell better.
Here is a clean design from a recent wedding. I want the images to breath – speak for themselves.
Thinking about this the other day, I was reminded of some of the truly bad album designs that I’ve done. I made this video to mock mostly myself.
Enjoy.
In recent weeks, we’ve covered everything from design to album pricing. If you’d like to study these topics in more detail. Fundy teaches an online course through Adorama, “Wedding and Portrait Albums for Profit“. Additionally, you can try the new Fundy Album Builder v3 14-day free trial at Fundy SOS.
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5 Comments at "Album Design Keep it Clean"
I so agree. Simple is better having designed both at clients’ requests.
Clean design needs strong photography to be successful.
Tony,
As professional photographers, I hope we have strong photography.
If we don’t, we should probably look into a new line of business.
Fundy
I was once told by a photography professor of mine that when framing and matting a picture to keep it simple; your eye should be drawn towards the picture, not the frame or mat. I suppose the same could be said of album design.
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