While many photographers tout them as an inexpensive alternative to a flush mount or matted album, I have trouble seeing them as a viable option for a main portrait or wedding album. I think their place in a studio lies in robust marketing materials or inexpensive duplicate albums, not as main albums.


There are many beautiful press books available these days, from Finao’s new Rave book, to the venerable Asuka Book or the new cloth covered books from ProDPI. But, while these are beautiful, I don’t see the benefits of offering these as main albums, both in a marketing sense and in a business sense.

In the case of marketing, I don’t see the benefit of offering a press book as a main album. I don’t feel that a press book is able to communicate the importance of a wedding day or a special portrait event. I don’t feel that the thin pages can communicate the specialness of an event. In our studio, we only offer press books as parent books for weddings. If we offered them as main albums, I feel that it would cheapen our photography.

In a business sense, I know why photographers are drawn to the. They are cheaper than flush mounts. But when you consider how much time it takes to design an album, proof that album with the client and get that album ordered, where are the costs really? The actual cost of the printing and binding is probably less than half of the total studio cost. So the savings aren’t really that significant – unless it is a duplicate.

To truly produce remarkable photography, I feel it needs to be shown with amazing printing and binding – not like something you can find at a bookstore.

We’ll continue to use press books for parent albums and for marketing pieces. But for main albums, it’s flush mount and self-mount with real photographic prints.

Fundy

Fundy is the creator of the Fundy Album Builder and co-creator of Mobile Fotographer – Studio Management For the Rest of Us.

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