This just in from the New York Post: publishing giant Conde Nast is is gutting their bridal magazine offerings. Modern Bride? Gone. Elegant Bride? Gone. Bride’s Magazine? Bi-monthly instead of monthly.
I wonder if Bride’s goes belly-up, too, think I could swoop in and snatch the brides.com URL? I mean, they won’t need it anymore…
Apparently this all comes on the heels of a several month long assessment from marketing consultants in an effort to mitigate an estimated $200 million dollar loss for the publishing giant this year.
The Wall Street Journal also has the story.
– Matt
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2 Comments at "Bridal Magazine Bloodbath"
This is one more example of the dramatic change taking place in the print and photography industries. Will be interesting to see what happens…
[...] you hadn’t noticed the magazine industry is tanking! Check out our article on the Bridal Magazine Bloodbath we wrote a few weeks back. Time Inc (click the logos above to see all their brands, that is just a [...]
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