Wired editor Chris Anderson’s new book, “Free: The Future of a Radical Price” (also available for free), argues that as information becomes more widely available and essentially costless to duplicate and distribute, new pricing models will emerge in which businesses give away products and services for free and then sell advertising or more specialized services to turn a profit.
Yes, I know not all the reviews have been positive. It would have also helped if Youtube weren’t used as an example, given that the internet video distributor loses hundreds of millions of dollars a year.
Regardless, RESOLVE, the liveBooks blog about the photo biz, has some ideas about how giving away your expertise can turn into profits on the back end.
I, personally, have a great idea for making money off free content. See, we’ll have a forum about wedding photography that charges a fee for access, but we’ll create a public-facing blog about wedding photography, which will attract readers, and when they want more information and involvement they’ll pay to join the forum. Brilliant, no?
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[...] one’s kind of roundabout, but bear with me. So, last week we talked about turning “free” into “profit,” with thanks to the liveBooks RESOLVE blog. Well, the New York Times informs us that one of the [...]
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