We all know that Facebook advertising is the bomb in that it allows you to target your audience so precisely. Tuesday Facebook announced via their newsletter the newest weapon in their advertising arsenal. Dubbed “Friends of Connection” targeting…
Do you have a Facebook Page, Application, Group or Event? If you do, the following announcement is for you! Beginning today, you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group or Event with “Friends of connection” targeting.
In addition to harnessing the social graph by targeting your connections’ friends, every “Friends of connection” targeted ad promoting a Page or Event includes social content about a friend’s interaction with your business, amplifying the relevancy of your ad. For example, Priya is a fan of the Nordstrom, Inc. Page. When Nordstrom, Inc. promotes their Facebook Page, they can choose to target ads to Priya’s friends by selecting the “Friends of connection” filter. Priya’s friends will receive the Nordstrom, Inc. ad with the following sentence: “Priya Gupta is a fan of this Page.” Priya’s friends are naturally more interested because Priya’s interaction with Nordstrom, Inc. is showcased directly in the ad.
You’ll find this new found marketing power [Insert Evil Genius Laugh] on the ad create flow page. Happy hunting as you narrow down your target market even more.
3 Comments at "Facebook Ads Learn A New Trick"
this isn’t nearly as cool as their former ability to target ads based on relationship status. only have my ad show up for engaged females in my region? Yes please!
You can still do that too right? This is sorta like a bonus word of mouth thing.
hmm, seems to be my mistake, I went looking for that feature for a new campaign a few months back and could no longer find it, but it appears to be there now. either I just missed it, or it was absent and brought back.
Comment Now!