Here are a few things to take into consideration:
1.) You will have to create a line that differentiates your Fan Page from your Personal Page
Think of it as levels of intimacy with your client. Your Fan page should be business related only. No pictures of pets, family, or your crazy night out that weekend in Miami. At the same time this will save you later because you won’t have to “double update” anytime you want to upload an album.
2.) Show your best work that reflects your targeted market.
Do you do mostly portraits with occasional weddings? Do you do mostly weddings with occasional portraits? Your photo albums should reflect this. We know you’re excited about your most recent work but fact of the matter is, you want to select your best work and target your content toward the type of customer you want. More importantly than being known as just a “photographer”, you want to be known for a particular type of photography. This will ensure that when a client’s need arises, you will stand apart from other photographers in that area and be associated with that need.
3.) Tag, Tag, Tag
Tag your clients, tag yourself in the logo, tag the dog in the background. If you don’t know everyone in the photo, encourage in the caption to “Tag your friends!” Tagging allows you to maximize your visibility and increase the size of funnel that generates those all so important leads.
4.) Don’t run a Fan Contest
It has worked for other photographers, and it has worked big time. I.E. “500th Fan Gets a Free Portrait Session!’. It works so well in fact, that Facebook no longer allows them. If you get caught, they’ll delete the page in it’s entirety and you’ll lose your 100′s or 1,000′s of fans and it’s going to be real annoying for you to start over again and doubly annoying when all your fans get re-requested from your page. Some examples of what you can and cannot do.
5.) Don’t repeatedly Fan Request
“Hey! Want to be my fan?!”
“No”
1 day later: “Hey! Want to be my fan?!”
“No. Especially not now”
‘Nuff Said
Facebook marketing is a huge force nowadays, and more importantly all it costs you is your time. Making the Fan Page will bring you exposure you haven’t seen before however you must be prepared to take on the responsibility of maintaining it. Nobody likes a dead page.
Good Luck!
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7 Comments at "Facebook Fan Pages & Marketing"
“You will have to create a line that differentiates your Fan Page from your Personal Page”
I’ve noticed in order to tag images you must first be a friend of the person on FB which allows them to see your personal profile. I don’t know that I am comfortable sharing my personal page. How do others deal with this?
Angela, you can put in the description of the album a general request for people to tag themselves or their friends in the photos. You won’t have to be friends with them for this. Your other option is to create a friends list that only includes your clients. This way you can choose which parts of your personal profile are viewable by them.
Hi Karen. That is super helpful info. Thanks so much!!
I do wish FB would allow pages to tag fans instead of just friends.
I wish Facebook would allow third party uploaders to upload directly to fan pages; I have the lightroom exporter, which sends photos directly to Facebook. I don’t like the Facebook uploader, but if I want to put the pictures on my fan page, I gotta export to my desktop, then upload, then delete on my computer, then tag over on facebook. It’s a lot more work for essentially the same thing.
I want to be able to tag the photos on my fan page with my “fan page identity” and not my “personal identity”.
How do I do that?
@sarah
I would like to be able to do the same thing in Facebook, instead of tagging my shots that I am not in with my personal Facebook profile, I’d like to be able to tag them with my fan page…let me know if you found out anyway how to do this…thanks.
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