Brand Camp Tiger Woods

Here it is, just what you were waiting for.

A Tiger Woods piece on DWF.  It isn’t about golf or cocktail waitresses, it’s about branding.  Brand Camp University’s Tiger Woods: Seven Lessons on Tarnishing a Platinum Personal Brand focuses on maintaining your personal brand.  If you are trading on your name you have to maintain your personal reputation in order to maintain your business reputation.

  1. Be authentic
  2. There’s always somebody watching
  3. Reputation is NEVER more important that character
  4. Who’s in your inner circle?
  5. Understand the 30 second rule
  6. Where is your focus?
  7. What is your personal brand connected to?

Turns out that a tarnished brand can be polished up, but you are better off safeguarding it.  Read the full article and figure out where you stand.

Back Home

Possibly Related Posts: