According to the New York Times, in these belt-tightening days brides are skipping the flashy hotels, champagne wishes and caviar dreams for down-home fixin’s in the backyard.

Is it necessarily costing less? No, but since frugal is chic right now, avoiding the appearance of gratuitous consumption is important to many brides.

From the article,

“No one wants to be vulgar,” said Susan Holland, a party planner who has arranged weddings in Los Angeles. “No one wants the perception of abundance. A lot of people, their friends don’t have what they used to and they don’t want it thrown in their faces.”

What’s the lesson for photographers? Maybe for right now, rolling up to the wedding in a tricked out Benz is out, as is the caviar at the booking appointment.

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