Let’s face it, who doesn’t like a good contest? And by friendly pitting one client against another Amy Gaerthofner of Ardent Photo has created quite the little viral marketing campaign. Like many successful campaigns this one generates interest on many levels beyond that fact that it features some amazingly hot photographs!
- Girl A tells her girlfriends to vote for her. Girl B the same, so on and so forth down the line.
- Girl A thru Z all come back regularly to Amy’s blog to check the contest.
- Bonus: New girls see the contest as well and their “I’m hotter than that” instinct kicks in and they schedule a session.
That’ s a Win Win in anyone’s book. What makes Amy’s contest really interesting is how she’s broken it down into categories. Best eyes, Best Legs, Best Smile, Best Silhouette, Best use of an Accessory, Best Black and White, Steamiest and Best of the Best!
OK fellas, stick your tongues back in your collective mouths and listen up, categories is an awesome idea. Why? Because you’re able to showcase the best assets (no pun intended) from all of your clients. I’m just gonna say it, not every girl on the planet is going to be a fashion model but all of them have the potential to look amazing in one way or another. Having categories allows you to highlight um… err… Oh hell let’s just call it putting their best foot forward! Literally in the case of LEGS…
Kudos to Amy for the amazing use of a contest and her creative spin. Do you have an idea for a marketing contest? We’d love to hear about it.
Check out Amy’s entire Best of Boudoir contest. And be sure to vote for your favorite photos while there.
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5 Comments at "Create Boudoir Marketing Buzz"
Amy’s work is stunning! I’m so glad you featured her work and her brilliant marketing.
This is a great idea! It’s so true that women’s natural competitive tendencies can kick in with something like this. How do you approach your clients with being featured in a contest of the sort? I’d love to hear your thoughts on this!
- Leeann
[...] a basic outline of the different focus modes. Classy, stylish wedding website from Wedding Jo Jo A neat idea for a boudoir marketing campaign. This has nothing to do with weddings or photography, but I want [...]
What a great idea! Gorgeous photos too!
Great ideas, contests do work great and I like the idea of creating categories.
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