It was all about shooting a few big horizontals at your portrait sitting, when shooting for the album. You can read it here.
Well, I hate to say I was right, but, I was right. Last week we had a great high school senior shoot. With every location I made a mental note to shoot horizontals. Out on the perennial train tracks, I made sure to get my verticals (verticals outsell horizontals 8:1 in portrait sessions), but also got at least one great horizontal.
The parents, who are divorced, came in for the viewing session together and just loved the photos, but also wondered what to do with all of the 18 images that they love. The result? Two fine art albums, an 11×14 tryptich standout and a 16×20 standout collage with the images you see here. And, our largest portrait sale this summer. If I hadn’t shot the horizontals, I know that the extra 16×20 wouldn’t have sold and I’m not so sure about the album either…
Here is one album spread and the design for the 16×20.
Fundy
Fundy is the creator of Album Approved and the Fundy Album Builder (used here). Fundy Album Builder is 20% off this week (ends 8/15).
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3 Comments at "I Hate to say I was Right, but…"
Fundy, interesting. The line “verticals outsell horizontals 8:1 in portrait sessions” intrigues me. How do you track that statistic? Is it true only for portraits or for wedding shots too? And is that because it is what you offer more – or what people home in on? I’d love to know more.
That is from an old PPA statistic.
People just buy more verticals for their walls. Unless it is a family group shot, most photos on walls are verticals.
Fundy
Do you find that verticals are usually printed larger than horizontals (and thereby more profitable)? The average home is limited in horizontal wallspace, not vertical. So, where a horizontal 20 x 30 may seem too big for a spot the client is considering, a vertical with the same dimensions may fit the space perfectly.
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