Do you suppose your clients created a flow chart to decide whether or not to hire you?
Although we may like to think of ourselves as rational human beings, we are not. Humans make decisions, even purchasing decisions on emotion, and for other various nonlogical reasons. 9 Irrational Human Behaviors to Consider for Photography Marketing – Part 1 from the SEO for Photographers Blog will give you some insight into those irrationalities, and help you use them to your advantage. Positioning yourself in the market may be better done if you throw out what you think your clientele’s logic is and shoot for the way people really behave. You will learn how your prices and products are relative, that supply and demand is a fallacy, and 3 other things that I am too lazy to copy and paste.
Of course I can only offer you behaviors 1 through 5 right now. The marketing evil geniuses who write the blog are dangling the carrot to keep me tuned in.
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1 Comment at "Irrationally Marketing"
I’m glad you liked the post and hope other photographers can apply the concepts to their own sales and marketing. Part 2 will be posted within the next week, so please do check back.
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