USA Today (who apparently just discovered Photoshop Plugins about 5 years after everyone started using them) is reporting that Nik Software is looking to expand beyond the $100 million dollar annual professional market into what their CEO is calling “Debbie Digital”. Who is this Debbie and why does she want to use Photoshop?
I prefer MWAC (Mom With A Camera) myself as Debbie Digital sounds more condescending. Anyway it’s an interesting read.
via|USAToday
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1 Comment at "Nik Goes After Debbie Digital"
Like any business – they are heading where the money is. It’s a logical move for them really. But..
Not that special effects are the only thing that differentiates “Debbie Digital/MWAC’s” from the Pro’s – but, if Nik make a consumer package that is easy to use and widely accessible (think, bundled with consumer DSLR’s) .. then, it’s just one more (semi-pro) tool in the hands of an amateur.
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