Comments on: Our Interview With Marketing Guru and Author Seth Godin http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin Wedding Photographer Blog Sat, 11 Feb 2012 06:42:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: wedding marketing http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-20535 wedding marketing Fri, 15 Jul 2011 10:09:45 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-20535 Well said on all booths- I agree.. Seth is brilliant. Well said on all booths- I agree.. Seth is brilliant.

]]> By: Seth Godin Interview…Web Gem not to miss | The Collective - The Collective | The Collective http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-19063 Seth Godin Interview…Web Gem not to miss | The Collective - The Collective | The Collective Tue, 12 Apr 2011 03:12:46 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-19063 [...] to the DWF for publishing this interview with Seth Godin. Seth was one of my picks for the top 10 photography blogs to read (most of them [...] [...] to the DWF for publishing this interview with Seth Godin. Seth was one of my picks for the top 10 photography blogs to read (most of them [...]

]]> By: Kevin Cennedi http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-18725 Kevin Cennedi Fri, 04 Mar 2011 04:15:31 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-18725 Nice, I love Seth Godin. Keep up the good work! Nice, I love Seth Godin. Keep up the good work!

]]> By: jackie http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-17817 jackie Wed, 05 Jan 2011 18:11:41 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-17817 "If your area is already saturated...I wouldn't open a photography business." We must be different. So refreshing. Thanks Seth! “If your area is already saturated…I wouldn’t open a photography business.” We must be different. So refreshing. Thanks Seth!

]]> By: Rae Merrill http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-13323 Rae Merrill Thu, 11 Nov 2010 13:30:59 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-13323 Most fascinating article I've read for a while on the net. While other readers point out their favourite quote mine is; DWF: What is the most important single thing a creative (wedding photog) could do right now to start getting more business? Seth: Stop looking for more business! The most important thing is to reinvent what it is you sell and to overwhelm your current clients with the experience they encounter when they engage you. This is what word of mouth will come from. Not from better photos, not from a better brochure, not from a cheaper price. That's basically what I did recognising that the usual channels of promotion weren't working. Try a unique and untried channel and come in from a different direction. Class advice. Most fascinating article I’ve read for a while on the net. While other readers point out their favourite quote mine is;

DWF: What is the most important single thing a creative (wedding photog) could do right now to start getting more business?

Seth: Stop looking for more business! The most important thing is to reinvent what it is you sell and to overwhelm your current clients with the experience they encounter when they engage you. This is what word of mouth will come from. Not from better photos, not from a better brochure, not from a cheaper price.

That’s basically what I did recognising that the usual channels of promotion weren’t working. Try a unique and untried channel and come in from a different direction. Class advice.

]]> By: Gemma Carr http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-6150 Gemma Carr Thu, 08 Apr 2010 22:10:00 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-6150 Awesome interview, interesting to see Seth's perspective. Lots to think about as I am in the thick of a branding overhaul. Awesome interview, interesting to see Seth’s perspective.
Lots to think about as I am in the thick of a branding overhaul.

]]> By: Eric http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-6139 Eric Thu, 08 Apr 2010 17:37:50 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-6139 Brent- great comment.. Trent- great interview.. Brent- great comment.. Trent- great interview..

]]> By: DWF » Blog Archive » Inspired by Seth Godin http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-5979 DWF » Blog Archive » Inspired by Seth Godin Mon, 05 Apr 2010 11:58:57 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-5979 [...] you miss our exclusive interview with Seth? He’s like infinetly [...] [...] you miss our exclusive interview with Seth? He’s like infinetly [...]

]]> By: Kelley http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-5471 Kelley Mon, 22 Mar 2010 15:15:25 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-5471 Great job, Seth and Trent! Thanks for sharing. Great job, Seth and Trent! Thanks for sharing.

]]> By: Trudy http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-5085 Trudy Sat, 13 Mar 2010 22:48:56 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-5085 Hehe...I meant to write Godin not God! (hush Freud...) Hehe…I meant to write Godin not God! (hush Freud…)

]]> By: Trudy http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-5084 Trudy Sat, 13 Mar 2010 22:47:20 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-5084 As usual God was preaching the word! Great blog with interesting insight and perspective. I enjoyed the rad and will think about it deeply. As usual God was preaching the word! Great blog with interesting insight and perspective. I enjoyed the rad and will think about it deeply.

]]> By: Feature article over on the DWF Blog | Eye For Detail Photography http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4929 Feature article over on the DWF Blog | Eye For Detail Photography Mon, 08 Mar 2010 20:41:33 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4929 [...] I did an interview with Seth Godin about the art of wedding photography about a week ago and it is the feature story over on the blog. [...] [...] I did an interview with Seth Godin about the art of wedding photography about a week ago and it is the feature story over on the blog. [...]

]]> By: Brent http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4894 Brent Sat, 06 Mar 2010 15:50:45 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4894 Very insightful, although I wish the interview was longer! I do agree with Aaron on "doom and gloom" as I get so tired of hearing about hoards of amatures entering the market and such. As Godin says, focus on the other 21-hours of your day and what you can do to better your biz. Improve your word of mouth and to quote him "The most important thing is to reinvent what it is you sell and to overwhelm your current clients with the experience they encounter when they engage you. This is what word of mouth will come from. Not from better photos, not from a better brochure, not from a cheaper price." To me, this is the point of the exercise. To show that we as photographers should stick to fundamentals of business. Separating ourselves from the amatures. You do that not through facades, but through good vendor relations, good word of mouth, great customer service, fanstic albums, and so on. These are the things that $500/$1000 CL shooters and such cannot provide. You have two roads you can follow as a photographer. You can shoot for next to nothing and burn out and exit in no time, or you can do as Godin says and actually compete. IMO, this is a fantastic time to be a photographer. Very insightful, although I wish the interview was longer!

I do agree with Aaron on “doom and gloom” as I get so tired of hearing about hoards of amatures entering the market and such. As Godin says, focus on the other 21-hours of your day and what you can do to better your biz. Improve your word of mouth and to quote him “The most important thing is to reinvent what it is you sell and to overwhelm your current clients with the experience they encounter when they engage you. This is what word of mouth will come from. Not from better photos, not from a better brochure, not from a cheaper price.”

To me, this is the point of the exercise. To show that we as photographers should stick to fundamentals of business. Separating ourselves from the amatures. You do that not through facades, but through good vendor relations, good word of mouth, great customer service, fanstic albums, and so on. These are the things that $500/$1000 CL shooters and such cannot provide.

You have two roads you can follow as a photographer. You can shoot for next to nothing and burn out and exit in no time, or you can do as Godin says and actually compete. IMO, this is a fantastic time to be a photographer.

]]> By: Aaron http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4882 Aaron Fri, 05 Mar 2010 22:50:28 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4882 Thank you Dave, you help make my point for me. Look, my comment was meant to express irritation over hearing nothing but doom and gloom from old photogs. They are afraid because all of the tools of their trade are widely and cheaply available to all now. If that's the basis of their fear, that means they have always felt, at lest to a degree, that the their tools were the thin red line keeping them in business, not their vision. We now inhabit a market were basically everything, lighting, gear, post software, is commodified more or less. That means we have to work hard to keep out vision fresh, our art ever progressive. That's the challenge and it bugs me when I hear the old guard complain because they don't want to muster the impetus to meet it, that's all I'm saying Thank you Dave, you help make my point for me. Look, my comment was meant to express irritation over hearing nothing but doom and gloom from old photogs. They are afraid because all of the tools of their trade are widely and cheaply available to all now. If that’s the basis of their fear, that means they have always felt, at lest to a degree, that the their tools were the thin red line keeping them in business, not their vision. We now inhabit a market were basically everything, lighting, gear, post software, is commodified more or less. That means we have to work hard to keep out vision fresh, our art ever progressive. That’s the challenge and it bugs me when I hear the old guard complain because they don’t want to muster the impetus to meet it, that’s all I’m saying

]]> By: Dave Mason http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4876 Dave Mason Fri, 05 Mar 2010 19:12:41 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4876 Aaron, I think your comment suggest that you have perhaps missed the point of this exercise. It is a fact that many "amateurs" are producing work to rival that of some "masters" - ON AN EMOTIONAL LEVEL. Let's be honest, 99.99% of our clients don't care what technique or knowledge is employed to produce their images. They just want images they connect with. If you believe technical superiority is going to deliver your bottom line from the hordes of newbies, well, get back to me in five years and let me know how that works out for you. IMO the "new standard" you refer to will be defined in areas entirely outside of the realm of the DSLR and Photoshop. What areas? Branding, marketing, creating AN EXPERIENCE, creating fantasies. Aaron, I think your comment suggest that you have perhaps missed the point of this exercise. It is a fact that many “amateurs” are producing work to rival that of some “masters” – ON AN EMOTIONAL LEVEL. Let’s be honest, 99.99% of our clients don’t care what technique or knowledge is employed to produce their images. They just want images they connect with. If you believe technical superiority is going to deliver your bottom line from the hordes of newbies, well, get back to me in five years and let me know how that works out for you. IMO the “new standard” you refer to will be defined in areas entirely outside of the realm of the DSLR and Photoshop. What areas? Branding, marketing, creating AN EXPERIENCE, creating fantasies.

]]> By: Souvenirs – and a few others « Central Illinois Photoblog http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4875 Souvenirs – and a few others « Central Illinois Photoblog Fri, 05 Mar 2010 18:30:41 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4875 [...] (a blog worth reading no matter what you do for a living). I’ll link it – it’s an interview with Seth on the Digital Wedding Forum Wedding Photographer’s Blog. Here’s the eye-opening [...] [...] (a blog worth reading no matter what you do for a living). I’ll link it – it’s an interview with Seth on the Digital Wedding Forum Wedding Photographer’s Blog. Here’s the eye-opening [...]

]]> By: Aaron http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4856 Aaron Thu, 04 Mar 2010 20:56:25 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4856 Geo, if you find that new competition is taking photos that rival yours whilst keeping the dial on 'P', maybe you need to up your game. There are many, many miles to run between opening the box to a new dslr and producing flawless images fit for a queen. The fact is that anybody with a good lens/camera combo can produce a decent image, and a decent image was industry standard for a long time. Things are changing and irreversibly so. We, the new professionals are defining, right now, the new standard. Keep up or be left behind Geo, if you find that new competition is taking photos that rival yours whilst keeping the dial on ‘P’, maybe you need to up your game. There are many, many miles to run between opening the box to a new dslr and producing flawless images fit for a queen. The fact is that anybody with a good lens/camera combo can produce a decent image, and a decent image was industry standard for a long time. Things are changing and irreversibly so. We, the new professionals are defining, right now, the new standard. Keep up or be left behind

]]> By: Geneve Hoffman http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4850 Geneve Hoffman Thu, 04 Mar 2010 18:56:27 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4850 Great interview, although sometimes wish the answers were longer than the questions...lol. :) But, I had to read "“The art isn’t in the taking of the picture. The art is in what you do the other 21 hours in a day" about 3 times. Powerful stuff. Turns a lot of how we have been trained to think as photographers on it's head. Great interview, although sometimes wish the answers were longer than the questions…lol. :) But, I had to read ““The art isn’t in the taking of the picture. The art is in what you do the other 21 hours in a day” about 3 times. Powerful stuff. Turns a lot of how we have been trained to think as photographers on it’s head.

]]> By: Bonnie http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4837 Bonnie Thu, 04 Mar 2010 14:28:45 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4837 Thanks Trent! I was sad when the interview ended. I wanted to read more! Thanks Trent! I was sad when the interview ended. I wanted to read more!

]]> By: James http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4828 James Thu, 04 Mar 2010 08:53:10 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4828 Great interview, So much of what Seth had to say I think will resonate in the minds of many of us photographers. I would love to hear more from Seth in the future, but for now it’s off to Amazon I go… Great interview, So much of what Seth had to say I think will resonate in the minds of many of us photographers. I would love to hear more from Seth in the future, but for now it’s off to Amazon I go…

]]> By: Andy Pauquette http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4820 Andy Pauquette Wed, 03 Mar 2010 22:12:55 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4820 Excellent -- thank you! I'm a big fan, and it is great to hear Seth's thoughts as they apply to our industry. Excellent — thank you! I’m a big fan, and it is great to hear Seth’s thoughts as they apply to our industry.

]]> By: Geo http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4819 Geo Wed, 03 Mar 2010 20:58:08 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4819 " I wouldn't open a photography business" ...that says it all. The entire country is over saturated with wedding photographers of all sizes and makes. It's an easy occupation ( notice I didn't use the work profession) to get into with little financing and talent. Digital have dropped this occupation from one where skills and talent were needed to one where as long one has plenty of batteries and keeps the camera on the P mode, one can make some pocket change from it. Unlicensed, ungoverned and unregulated. ” I wouldn’t open a photography business” …that says it all. The entire country is over saturated with wedding photographers of all
sizes and makes. It’s an easy occupation ( notice I didn’t use the work profession) to get into with little financing and talent. Digital have dropped this occupation from one where skills and talent were needed to one where as long one has plenty of batteries and keeps the camera on the P mode, one can make some pocket change from it. Unlicensed, ungoverned and unregulated.

]]> By: Mark http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4817 Mark Wed, 03 Mar 2010 18:33:47 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4817 I love that he hasn't sugar-coated anything. I think a lot of the time we press onwards determined to succeed, because we think we deserve to do so. But life isn't like that. Determination counts a lot, but sometimes all you do is fail with gritted teeth. Thanks, Seth. And great interview, Trent! I love that he hasn’t sugar-coated anything. I think a lot of the time we press onwards determined to succeed, because we think we deserve to do so. But life isn’t like that. Determination counts a lot, but sometimes all you do is fail with gritted teeth.

Thanks, Seth. And great interview, Trent!

]]> By: Jennifer Brady Corridan http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4816 Jennifer Brady Corridan Wed, 03 Mar 2010 17:21:25 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4816 Awesome...the man is a genious. Thanks for using my question Trent. Now I know what to do. Awesome…the man is a genious. Thanks for using my question Trent. Now I know what to do.

]]> By: TMJ No More – Will It Help Me? | TMJ Remedy Advice http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4815 TMJ No More – Will It Help Me? | TMJ Remedy Advice Wed, 03 Mar 2010 16:52:58 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4815 [...] DWF » Blog Archive » Our Interview With Marketing Guru and Author Seth Godin [...] [...] DWF » Blog Archive » Our Interview With Marketing Guru and Author Seth Godin [...]

]]> By: Edward Ross http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4814 Edward Ross Wed, 03 Mar 2010 16:50:37 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4814 Thanks for the interview. Smart guy this Seth fellow. Great job Trent. Thanks for the interview. Smart guy this Seth fellow.

Great job Trent.

]]> By: KC Ramsay http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4812 KC Ramsay Wed, 03 Mar 2010 15:46:38 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4812 Thanks for this! I've read Linchpin and underlined a good portion of it. This is a wonderful and succinct summary and application for wedding photographers. I've changed my approach completely as a result. Thanks for this! I’ve read Linchpin and underlined a good portion of it. This is a wonderful and succinct summary and application for wedding photographers. I’ve changed my approach completely as a result.

]]> By: Rob Ninja wedding photographer http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4811 Rob Ninja wedding photographer Wed, 03 Mar 2010 15:44:25 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4811 O-mazing! Thank you. O-mazing! Thank you.

]]> By: Rob Hadfield http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4808 Rob Hadfield Wed, 03 Mar 2010 15:30:01 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4808 I do think this point is very true also except I sleep for 8 hours out of the 21 :) I do think this point is very true also except I sleep for 8 hours out of the 21 :)

]]> By: Fundy http://www.digitalweddingforum.com/blog/our-interview-with-marketing-guru-and-author-seth-godin/comment-page-1#comment-4800 Fundy Wed, 03 Mar 2010 13:37:49 +0000 http://www.digitalweddingforum.com/blog/?p=11162#comment-4800 People listen up. Seth knows. This is the quote to pay attention to: "The art isn’t in the taking of the picture. The art is in what you do the other 21 hours in a day." If you can't separate yourself you don't deserve to succeed. Be an amateur. Fundy PS - huge kudos and thanks to Trent Ernst for getting this interview. I've been a big fan of Mr. Godin's for a long time and name am a fan of Mr. Ernst. People listen up. Seth knows. This is the quote to pay attention to: “The art isn’t in the taking of the picture. The art is in what you do the other 21 hours in a day.”

If you can’t separate yourself you don’t deserve to succeed. Be an amateur.

Fundy

PS – huge kudos and thanks to Trent Ernst for getting this interview. I’ve been a big fan of Mr. Godin’s for a long time and name am a fan of Mr. Ernst.

]]>