So you’re trying to get someone’s attention. Well guess what, in this new age of “social media” everyone is trying to get their attention. You’re competing for internet face time with the likes of their college roommate, their grandma and 500 other people they barely ever see face to face. People are quite literally flooded with constant distractions. What are you bringing to the table as a business person that warrants their precious time? Why should they give you a second glance? As this article points out…
We want people to pay attention to us but we rarely ever ask why they should. We assume that since they are paying attention to other people who are obviously less clever than ourselves that we are somehow entitled to a slice of their attention. We ignore the fact that every time we ask someone to listen, to read, to watch or to follow us around on the social network de jour we are taking something from them — a tiny slice of their attention, their time, their focus and that for this reason we owe them something in return.
An excellent read from the folks at how to split an atom for any professional photographer who wishes to improve their marketing message. I do love me some business oriented introspection from time to time.
Let us know what you think.
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1 Comment at "Pay Attention To Me!"
I agree completely. In my Twitter for example I always strive to stay focused on the subject and only provide relevant / useful information. In addition if someone decides to follow me I instantly grant -5% discount for them just to show my appreciation.
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