Three years ago (Tampa) was my first DWF Convention. David A. Williams gave a heart-wrenching presentation. It was one of the best messages I’ve ever heard at ANY convention. EVER. But he presented it to a meager audience.

Honestly, it pissed me off. That’s the reason I pushed to have him deliver the Keynote for DWF C in Phoenix. I honestly believe more people need to hear what he has to say. If you were there, you know that there were very few dry eyes in the house and almost all of us took home some VERY valuable lessons.

Here’s the thing… There are a LOT of really good educators in this industry, who may not have the most current portfolios with their brides in last year’s designer couture, but dammit, they’re great educators! And they’re all too often overlooked.

I’ve been guilty. I’ve bought into a workshop based on the presenter’s portfolio and then later regretted it. If you’re looking for a workshop to teach you the current trends in photography, then it makes sense to shop based on portfolio alone.

But if you want to learn something, something actionable, something you can use and apply to your own photography? If you want to learn the WHY and not just the HOW? Then you need to pay attention to the folks who have been teaching photographers MUCH LONGER than you’ve even been shooting. There’s a reason they give plus classes at WPPI year after year. There’s a reason they go on national tours. There’s a reason they have scores of sponsors supporting them, not just one.

They’re one of our industry’s best kept secrets. And they really shouldn’t be.

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