All you SEO SERP junkies will love this one. Google is always looking to provide the best and most useful information to it’s end users and one of the ways they do this is with “Rich Snippets” and just last week Google webmaster tools announce their official support of HTML5 Microdata markup for Rich Snippets.
Google tries to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search. With rich snippets, webmasters with sites containing structured content—for example, review sites or business listings—can label their content to make it clear that each labeled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating. This information doesn’t affect the appearance of your content on your own pages, but it does help Google better understand and present information from your page.
The improved listing is called a rich snippet, and these can appear on search results pages or on Place Pages in Google Maps. The image below displays a rating and price range—very useful to anyone searching for information about a restaurant.
So what kind of information can you provide to Google for your Rich Snippets?
This kind of markup is designed for sites containing specific types of structured data. Google currently supports the following information types: reviews, people profiles, business listings, and events.
Interested? Here is a great tips and tricks page courtesy Knol.google.com including a Testing Tool.
Other tips and tricks for Rich Snippets include:
- Who is eligible for Rich Snippets?
- How do I get Rich Snippets to show up for my site?
- Why am I seeing “Insufficient data to generate the preview” in the Rich Snippets Testing Tool?
- Are other Google services (Maps, Product Search, etc) affected by Rich Snippets markup?
- Why doesn’t Google support [insert your favorite RDFa vocabulary here]?
What bits would specifically apply to us Photographers?
When organization (read business) information (for example, details about a business such as a restaurant or attraction) is marked up in the body of a web page, Google can identify it and use it to improve our search results…Each organization can have a number of different properties, such as its name, address, URL, and phone number.
Still need a better example of why this is cool? O’Reilly Radar has one. The first example uses a Rich Snippet and the second does not. Which do you think looks better? I’d say it’s a no brainer…
via|smallbiznews|googlewebmastertools
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2 Comments at "SEO: Google Introduces Rich Snippets Microdata Support"
The Rich Snippet looks good. But I don’t think most of the people will use them for simple results. It would be good to have Rich Snippet on results showing product review.
my Blogger blog and the results came incredibly fast (two weeks). Indeed the title tag is important!
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