I have heard photographers brag about pushing clients to make a decision at consults, right there in front of them, without the couple discussing it.  I don’t think selling wedding photography is like selling cars.  You are probably going to replace your car several times over your life.  A couple goes in to a marriage with the idea that they are going to do it once.  On the other hand I have felt that there were some couples that would have been happier with me than who they chose, and that my inability to close the sale sent them to someone whose work they didn’t like because the photographer “outsold” me.

Last year I decided to learn how to sell myself.  I wanted to learn to show my potential clients the confidence I have in my work and products.  For that I turned to my right.  That’s Hubby’s side of the bed.  We shoot together, and when we aren’t shooting he has the same old 9 to 5 job he’s had forever and he’s good at it.  His customers trust him and keep coming back.  He sells hobbies, which are far less necessary than photography (don’t tell him I said that).  He listens to what the customers want first.  He finds out what their needs and budget are and presents them their options.  It’s deceptively simple, but highly effective.

Since I am extremely biased when it comes to him I share with you this article The Psychology of Commitment and Getting Customers To Spend More.  It will give you tools and advice on ways to present your product (yourself), upsell, and have your clients leaving happy and coming back for more.

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