Do you remember back in 2008 when Esquire released their cover with the groundbreaking E-ink?
It represented the first ever digital cover on a magazine. LAME!
2009 Brought us the black and white Kinde. LAME!
Now fast forward to 2010 and the Apple iPad and finally we have a device worth creating unique content for. This is what the cutting edge creative types are doing for digital magazines TODAY! Some are even calling it “Living Magazines”…
So my question to you is, with magazines already (and end-users soon to be) embracing this new multimedia digital magazine format how long will it be before the first wedding photographer unveils their “Living Wedding Album“?
We’ve come a long way from E-Ink just two years ago! Kinda makes having that little video record switch on your DSLR seem a tad bit more important now doesn’t it?
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20 Comments at "The iPad is a Photography Game Changer"
OK Let’s not get carried away. Do we really think the average wedding couple are going to put up with green screens and retakes on their wedding day. Not to mention paying for the post production. I’d love to to it but good video is a team effort
Obviously most wedding photographers wouldn’t be producing mini green screen epics.
I think the possibility of creating an interactive album is pretty awesome. It could be as simple as stills with options to view slideshows or HD video as you browse thru.
I’ve got an open mind about it and I’m betting that the first person that creates a program the average Joe photographer can use to create a multimedia album presentation is going to do quite well for themselves.
The other point is that it’s already very clearly changing commercial photography cover shoots.
Does a person have to OWN an IPAD to view the media ? Or can they view it on a pc ?
Good question George. I’m betting it’s not exclusive to the iPad as by the end of the year we’ll have tons of tablets hitting the store shelves. So… if I was a betting man I’d say that you could still view it on the PC.
Still without the driving force of the iPad and the publishers wishing to “ride the wave” of Apple’s probable success we’ll see more creative content and covers than ever before.
Lame.
I for one think that those magazines will not happen. It costs them enough just to put it in print, what is a living version going to cost, and what is someone going to pay for it? Me? I would rather it be in print and would not pay for it AT ALL in video. Especially on an iPad with a screen no where near the size of an actual magazine. not to mention it is not a magazine it is a little tablet mac. The whole idea is lame. the concept is lame and idea of a wedding done this way is overlooking several key issues. First the iPad is today’s tech, not tomorrows. By then this will be old news and a real alternative will exist where these living wedding albums will look like crap. Second the cost and expertise involved in doing this is well beyond any photographers I know or most videograpahers too. There is no software to easily make this happen. Finally this is the realm of videographers, they already make a video, who would want another one? Play the video on the iPad if you need to give this piece of crap a purpose.
I don’t know about you, but I already offer clients digital slideshows as one of my products they can buy. I have software specifically meant for photo slide shows that I can add music, etc. to.
It also supports video, so whenever I get around to getting a new camera body, a few seconds of video here and there might be a good way to spice up the slide shows.
Oh, and if you think that digital slideshows are beyond photographers, think again. My software already outputs products to DVD, Blu Ray, all iPods and iPhones (specifically sized for each) as moving desktop backgrounds or screen savers, and can run as a limited use (as in number of times) app. I’m currently emailing the engineers asking if they’ll support something like a scrubber in iPad export sometime in the future.
To me the whole iPad product sounds VERY do-able.
These little video bits in these “magazines” are just as annoying, mroe so maybe, than flash splash pages on websites. f*** off with the stupid animations and crap! just let me read the content I want!
I think this is a great post and well worth a review and discussion. I agree with Mark that the iPad (and copycats)are going to create a revolution in the way media is delivered. The print media has already undergone a complete overhaul, as their traditional readership collapses. The wedding photographer market has continued to come under pressure as the digital age and software tools have lowered the barrier to entry. The innovation suggested in the other comments above allows the professional photographer to begin the process of evolving their business so that they can set themselves apart from the amateur photographer.
This is going to happen people.
Nostramarkus says so.
Newspaper and Magazine business is currently a mess and is dying at the same speed as the baby boomers because those are the only people who still have actual subscriptions to things and don’t get all of their news and entertainment online.
An instant on tablet computer with access to games, the internet, entertainment and libraries of books, mags and rags will be their last best shot at survival. Sure some of the low rent rags won’t be able to afford the flash and dash but the big boys will.
Don’t like flying stuff and fancy graphics? Get a kindle
but you probably should get used to it because it’s the way things are heading. The days of black text on white paper have are just about over.
Now, I think it’s really friggin’ cool what will happen with these devices and I’m certainly going to get one in the next few months. I do, however, have the typical short attention span of my generation. With that comes the impatience for having to wait before I can start reading the content. I really think that’s going to cause some issues for plenty of other people as well. If you can bypass it, then sweeeet.
ok i want an ipad.
I don’t even know where to start. Are you kidding me? What exactly this ipad has that all other laptops do not have?
I have a $399 laptop that can run beautiful flash movies and everything else moving.
Now, if I could just walk with my ipad pointing at my models or brides and all these great graphics would just be created as I am videotaping it (with the ipad), well, that would be great.
So someone creates a very unrealistic, expensive and off the wall video and shows it on an ipad and all of you googoo gaga about it.
I hate to be a grump but really guys give me a break!!
By the way, I own no less than 60 ebooks and guess what, I still go on Amazon and order books. I seriously doubt it that I am unique.
The ipad did not change anything. It’s a computer without a keyboard, that’s it. It’s good looking and cool and by the way, not an original, HP is.
Have a great evening you all,
Motti
Isn’t this living magazine thing what we used to call a ‘flash website’?
Kris
@motti may I suggest you buy a copy of this month’s wired and read the full article on the iPad. Here is an abbreviated version of it.
http://www.wired.com/magazine/2010/03/ff_tablet_levy
The photographer who is not closed minded about this can be on the forefront of a new dawn on computers. Not since the days of 35mm vs digital have I seen such opposition to a change. This is very very interesting to me.
@kris but there is no flash on the iPad.
I think the video magazines above are cool, but its not why I would by an iPad. I like the idea of using the iPad to show off my work to prospective clients. I now use the iPhone to do that when I’m not in my studio or office. People are wowed at the picture quality of the iPhone, I can only imagine how much more of an impact the iPad could have. I’m not sure I’ll carry it everywhere I do my iPhone but I’m guessing it will be with me wherever I carry my camera.
Also being able to use all of the thousands of apps already available to the iPhone is a plus. I do plan to get one when they are released next month.
@Mark, I am not saying that the ipad is not a good tool. It’s light, easy to carry and has the power to work the most demanding software. What I am saying is that it is just that, a tool. One of many.
I am a self thought 48 years young photographer and everything I know about photography, web design (html, css etc.), Photoshop, lighting etc. I learned on my own stating at the age pf 42. I am hardly closed minded. I am just practical.
I don’t think that every invention from Apple all of a sudden will change our World for photographers. Again, at the price it is (and chances are it will be even cheaper few months down the road) it seems like a great tool and I might even buy it to show my work around. But it will be more for image than actually making my work easier or better.
The Wacom tablet changed things for me. Lightroom definitely changed things for me. Those tools came about to make our lives easier and they did. ipad….I don’t see how. A great money machine for Jobs though. Smart how everything is propitiatory and closed so you have to use Apple for everything. From what I understand there isn’t even a USB to hook an external CD player to load your usual software, no sir.
Good article by Steven Levy though.
Have a great day,
Motti
I totally get you @motti but…
“ipad….I don’t see how.”
The real revolution is not necessarily the tool (like your wacom or a camera is a tool) but rather how the general public will begin to consume media and how they will prefer to have media (images included) displayed.
@mark, time will tell…
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