Visual thinking is about gaining awareness of how we see and what makes you, well, you.

What makes my images different than yours and different from our competitors? What is it that you are seeing? How do you respond to your environment? How are you choosing to frame things? What elements are you choosing to play up, or to eliminate by your choice of framing? That is your own unique perspective.

Ars Magna | Visual Thinking

You may be familiar with these ideas and like me, find value in going over them and thinking about how they all work together as one whole.  It is essential to mindfulness and purpose in my work.  It helps me assess things quickly, so I know what I want and know that I’ve gotten what I want.

Better images lead to differentiation. We want our images to be recognizable as ours and to be valued by our clients. Recognizing our unique perspective and photographic style will make our images better, cementing our place with our clients in our field and in our market.  A clear ability to articulate your style to clients leads to selling in person.  Differentiation and the ability to describe your style strengthens your business’s bottom line. For Ars Magna, this process has translated into clients that embrace my vision, trust my artistic choices, and value what I bring to their wedding.

In sharing these videos, I hope to open a dialog with other photographers, back to the basics of what we are seeing and how we are capturing. Taking a break from the business side of it, taking a break from the mechanical side of it, this series takes time to look and think about what we are seeing, and what our images convey to our clients.

What are you seeing? Whose work inspires you?  What about their work and their personal vision makes you respond? Are you a visual thinker?

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