According to the gadget site TechCrunch twitter is set to unveil their advertising platform today at SXSW. (what’s SXSW you ask?)
Ok it’s not a 100% given that twitter advertising will be turned loose on the world but there is a good chance of it.
Nobody knows for sure whether Twitter will effectively be launching its proprietary ad platform today, but there’s a good chance it will, at least to a subset of advertisers. The company’s head of monetization, Anamitra Banerji, stated as much during a talk at an advertising industry panel on 22 February when he said Twitter’s online ad platform would debut in beta form ‘in a month or so’.
Without knowing more it doesn’t make much sense for me to guess how this might be useful to a photographer. Hopefully we’ll know more this afternoon. (Crossing my fingers) In the meantime TechCrunch also did a speculative article on what a twitter ad might look like. Check it out.
4 Comments at "Twitter Might Unveil Their Advertising Platform Today"
Considering that most people I know use a client like Tweetdeck, Echofon or Hootsuite to check their tweets, I don’t see how a Twitter advertising platform can be very effective.
I don’t know any people who twitter.
@geo
The idea would be to advertise to people you don’t know. That’s how advertising works. Advertising to people who already know you would be kinda silly dontcha think?
[...] much faith in the twitter rumor mill these days as the speculation that twitter was to unveil their advertising platform at SXSW never came to [...]
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