Are you obsessed with the right things?

Full props to the DDB agency in Singapore for creating what really amounts to an attention getting campaign for breast cancer awareness.  As they state it, their challenge was…

About 1,100 women in Singapore are found to have breast cancer each year.
80 per cent of women are aware of breast cancer screening but only 41 per cent actually go for it.

It seems that women are more preoccupied with other perplexing things in daily life: bad hair, an ample behind, or even a troublesome acne breakout.

Getting people to see the significance of breast cancer screening can mean the difference between life and death.

Read more and see more on their blog.

Right now in the DWF boudoir photography forum. Photographers are discussing how they might help promote and benefit breast cancer awareness. A login is required but trial access is free to working professional photographers.

via|likecool

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