How to split an atom once again publishes some sage advice for those entrepreneurs who need help deciding what they are worth.

Charge too much and you will scare potential customers off. Don’t charge enough and you will lose out on revenue and possibly lose customers who believe that cut rate prices mean cut rate service.

The root of the problem as they point out is that most small business owners who are just starting out are unsure on which level they are competing. They suggest that you do your research and back your work up with execellent customer service and realize that you as a boutique business should not try and compete with the Walmart’s of the world on price.

Pricing is complex but don’t make it so complex that you lose track of what people are actually paying for…

Especially true now that Walmart and even Sears are beginning to offer wedding photography at their Big Box stores. Read our recent article on Big Box Weddings.

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