Google has tossed some new toys into the sandbox. Quite literally…
http://www2.sandbox.google.com/
The link above takes you to “Caffeine” aka Google’s newest “next generation” search engine infrastructure or in non geek speak. Caffeine is about to change how Google returns search results.
For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.
So as a wedding photographer who relies on Google to deliver brides to your doorstep what does this mean to you? Honestly we don’t know just yet but it could change all the rules according to Business Week.
(Caffeine) change how your company ranks in its search results. For those businesses that live-and-die based on Google-generated traffic, this is potentially a very big deal.
In my own personal test Caffeine is returning more results than a regular Google search but the first and second pages are still almost identical. As far as I’m concerned the jury is still out and I will be reserving judgement until I do some more testing. I do think however that this warrants a closer look as Google tweaks out their newest twist in the SEO game.
How do you rank using Caffeine?
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1 Comment at "What you Need to Know About Google on Caffeine"
Caffeine Sandbox “down for maintenance”.
Either they need more coffee, or more sand…
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