This one’s kind of roundabout, but bear with me.  So, last week we talked about turning “free” into “profit,” with thanks to the liveBooks RESOLVE blog.  Well, the New York Times informs us that one of the online kings of free content, Wikipedia, the free encyclopedia anyone can edit, is suffering from a certain dearth of quality imagery. (yes, I know nytimes.com requires registration to view some of their stories. Either visit bugmenot.com for free logins, or do what I did and guess at something. I got in on my first try guessing “screwyou” would work for both a name and password)

Go to your favorite movie star’s Wikipedia page.  Chances are the picture of said multi-millionaire accompanying his or her bio is some god-awful turd snapped with a camera phone. Why? Because Wikipedia only posts photographs with the most liberal Creative Commons license. You as the photographer have to basically give up all rights to your image, including both commercial and non-commercial usage, in order to upload it to the free encyclopedia.

So riddle me this. Would you, photographer, give up all the rights to an image worthy of being published on the Internet’s foremost knowledge authority? If you did, do you think you’d be able to turn that free act into a profit later? And why don’t more celebrity publicists buy out the full rights to a professional photograph of their client (for an appropriately exorbitant fee) so the #1 google link to their client doesn’t feature a blurry, out of focus camera phone snap of him looking like a douche?

Back Home

Possibly Related Posts: