Marketing is important. So much of marketing is common sense stuff that we just forget, so today I am reminding you that it is important that your potential client base knows what makes you so awesome and how that is different from other photographers’ awesomeness.
It doesn’t matter how fantastic you are if no one knows who you are and why you are special. While we all have the cliches in common, what is so great about you? What makes you different/unique/special? Our mommies all think we are special, so “I am so talented” isn’t going to cut it for this one. Charles J Lewis wrote this handy dandy little guide to figuring out what makes you special Photography Marketing And Selling Tip: A Proven Way To Get More Customers Into Your Photo Business.
How do I know that what he says is true? Well his bio lists the reasons that he is so special. So see, his method has already worked on me. Now I am going to go figure out why I am special so I can tell everyone else.
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