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DWF Featured Member - Edward Ross
Location - Calgary Canada
Business Name - Edward Ross Photography
Years in Business - 17
Website -
http://www.imagestyle.ca/
Blog -
http://www.edwardross.blogspot.com/
PM -
Contact
Edward
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DWF - Let's start off with a little bio, tell us a little bit about yourself.
Edward - Cool, my favorite thing:)
I have been a photographer all of my grown up life, and
have photographed over 800 weddings so far. I love
traveling and experiencing new places, meeting new
people and learning as much about the world as I can. I
have been married for almost 9 years, and have two
amazing boys aged five and one. I play hockey, ski when
I can and generally like a good party. I try to take
each day as it comes, and don't usually get to stressed
out about life. To be honest, I'm pretty much living my
dream.
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DWF - How did you become a wedding photographer?
Edward - I was in college studying
photojournalism, and ended up mentoring with a
successful studio. I worked doing all kinds of odd jobs
for them including assembling albums and prints, to
photofinishing and selling. I worked towards buying my
first medium format camera, and by the end of that
summer I was nervously shooting weddings on my own. I
never thought that would be my career focus, but the
more I did it, the more I fell in love with the process
and the people.
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DWF- Who or what inspires you as an artist?
Edward - So many people have influenced me as an
artist, including Monte Zucker, Yervant, Joe Buissink,
and Jerry Ghionis on the wedding scene. I love Jesh de
Rox's philosophy of life, and I am also drawn to the
fashion work of Richard Avedon and the weirdness and
genius of David Lachappelle. I appreciate Art Wolfe
landscape and natural work a great deal as well.
I think you can always learn from others no matter what
level you have achieved in your own work. I am really
influenced by life and the intricacy of relationships
between people, which is why I am so drawn to weddings.
No other single day ties the multitude of relationships
people have in their lives together like a wedding.
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DWF- If we needed a photographer today why would we book you? What makes you unique?
Edward - I always try to make my focus
relationship based. That means I really try to get to
know my clients very well, so that I can bring out the
truthiness in their relationship. (Thanks Colbert.) I
shoot all of my weddings with no time or location limits
so that I can tell the entire story. I am easy to get
along with, and have a lot of experience in wedding
photography. I bring a lot of passion to what I do, and
I really do want the very best for my clients.
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DWF- If you had to pick a favorite "Tool of the Trade" what would it be? and why?
Edward - It is a bit cliche, but my favorite tool
is "light". It really guides everything about my
photography, and I try to use it as creatively as
possible. Every decision I make about my lenses, flashes
or otherwise is made based on the light in the
situation.
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DWF - Care to share your favorite photograph? and tell us a bit about it?
Edward - This is always changing, but my favorite
photo right now is called "Life in Balance". It was
created during a bridal session right before Christmas,
and I feel it ties the mood of the couple, the light and
compositional elements together very well. Tomorrow it
may be something new.









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DWF - How about some final words to live by?
Edward - For me this is simple. Always look
forward.
Learn from the past, but don't live in it. As long as
you keep moving in the direction you are aiming for
eventually you will get there.
Oh, and enjoy the journey along the way.
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